Lord Sugar deftly pitches Stuart Baggs (I’m young) against wide-eyed Sandeesh Samra in the latest episode of BBC’s addictive Apprentice.
This week’s two team leaders are equal but opposite. Their performances were equally poor, being separated by less than £40, but for diametrically different reasons.
They were asked to project-manage selling custom-made DVDs of shoppers’ mainly children, filmed against a blue screen, with fast-moving background.
Stuart Baggs (also known as “The Brand”) rushed into chosing the motor racing theme. No point consulting anyone other than a show of hands. Stuart’s autocratic management style won him no fans on his team, or anywhere else.
By this point in the series the remaining candidates are mainly very accomplished, for example Stella. This was lost on Stuart, who patronised and dismissed them at each turn.
Stella was not amused. Her non-verbal signals were Hewer-esque, while Nick himself passed the comments: “I’m trembling with irritation…who does he think he is?”.
The thing about Stuart is that he doesn’t hold back about his high opinions. It’s as if the world of other people does not exist for him, but he doesn’t care who knows.
The saga with him and his own BMW M3 “c,ess hell” was telling too. Of course it’s a perfectly good car, but red-faced owners will be dashing out to hide theirs in the garage to avoid looking like Baggs.
I have actually met people like him, but to his credit at least he is open about it, even when sober.
Yet something strange happened when he was out racing on the track. Holding all that “masculinity” in gave him the inspiration he needed to win the task. He changed his mind about whom to put in front of the blue screen: kids, not adults.
Sandeesh’s team tried showing skiing, but it wasn’t a success. Liz snooped and copied the kids-in-a-car thing and sales picked up.
It was too late, and with the extra prop costs and over-ordering of disks, Sandeesh’s team lost.
In victory Stuart Baggs’s style showed no improvement. But at least he’s consistent there!
Oddly he was quite capable, on his own. Moreover to be able to own an M3 with insurance costing thousands of pounds for a 21-year-old, he must have made money from somewhere.
But to work for, and with, other people you need to be able to get on with them, even if they are older than you.
For this reason, I can see no possibility of him winning The Apprentice, as everyone else is older than him, including Lord Sugar.