Will profits always increase?
Will our organisation keep growing?
Is there any prospect of decline?
Up until 2008 every financial forecast I saw seemed to show relentless growth. Not only that, the predicted growth was exponential.
The recession has reminded us that decline does happen. But it always did. Everything has a life cycle. The recession has speeded this up for many businesses.
But we still need to be realistic about the curve. It’s bell-shaped and if I was half-clever I would sketch it!
The first step is to face the potential for decline. Then reinvent what we do to ensure we are still growing. Result: new growth but maybe in a different way.
Ignore this and decline is inevitable. I remember some time ago singing in a choir which did not recognise the importance of young voices. Nurture them? No. Ignore them? Yes. Result: the choir went into decline.