The Apprentice Episode 10 Lord Sugar stretches our credulity to the limit by firing the incredible Liz.
What was he thinking of?
Worse still, Stuart Baggs (The Brand) somehow escapes through the flames of the Boardroom firing process. How can this be?
This is a process. A process of elimination.
“When you have eliminated the obvious, whatever remains, however improbable must be the truth”, so Sherlock Holmes tells us.
Liz was the obvious candidate, a strikingly presented, record-breaking saleswoman. She was the most likely candidate to win in most people’s eyes.
So why was she eliminated? And why was Stuart reprieved? Those of us who saw this episode will have seen another display, at times repelling, at times highly entertaining.
For example, Stuart, in the task to sell bus tickets to tourists, decides to steal the other team’s sales leads. He literally crashes in on their pitch with each hapless foreigner in Trafalgar Square.
It’s terrible. It’s clumsy! Stuart compounds it later by repeating his cringe worthy comments to Lord Sugar.
But hang on a second. Isn’t this what happens in real life? Albeit a little more subtly, but businesses attempt to wade into each other’s waters everyday. Right or wrong, it’s the way of the world.
How many of us wrote Stuart off because of his mouth? And yet his gift of the annoying gab, delivers him when he faces Lord Sugar.
What appears to be happening week after week is a steady accumulation of data. It’s what the boss does with the data that counts.
So if and when the candidate proves unexceptional, they’re gone. Fired. Liz was not exceptional beyond sales. Well presented she may be, but her final “speech” sank into oblivion.
I still don’t know what Stuart has got. But he is exceptional. To be 21 and to have set up and grown a business to £3m turnover from scratch, with no more than £10 capital from Mum and Dad is very exceptional.
If it’s true.
He’s behaved exceptionally badly at times. This episode was no exception. However there’s a growing belief that, after all, his hideous approach is only youthful brash. In other words, if you could knock that out of him, and maybe Lord Sugar thinks he can, you will have the makings of a star.
Wouldn’t it be ironic if Stuart’s constant bragging about only being 21 ends up saving him for the final? It’s only his inexperience?
Stuart is now beginning to grow on his friends too. Chris refuses to diss his behaviour, out of “respect”. The hugs and smiles appear genuine, if a little disbelieving.
Maybe, just maybe Stuart is not as bad as all that?
All we need now is a genuine performance outside the Boardroom and an audit of his CV.