Or lead even.
In episode 4 of BBC’s Apprentice Felicity Jackson was given the mantle of leadership for the beauty treatment task.
If you wanted an exercise in what to do to win, then this would be a good example, but by doing the opposite!
In ascending order of disaster here’s my quick reference list of things not to do:
- Pick the wrong location for your premises: retail area 3 floors away from treatment room isn’t going to work;
- Sell low margin products in preference to high margin treatments;
- Choose the winning spray-tan treatment only to lose it to your competitor by failing to impress the supplier;
- Going for team consensus as a way of deferring responsibility for the leadership of the task;
- Waiting half the day with low sales before changing tack;
- Having Lord Sugar’s aide Nick Hewer take over by telling you what to do;
- and still delaying following his advice by selling the high margin treatment.
- Having no idea whom to bring back to the Boardroom for firing!
To be fair, this task showed nothing of Felicity’s strengths. In fact so far, the candidates haven’t come up with much, which begs a bigger question.
Four episodes in my question is this: Why do they want to go into partnership with Lord Sugar? What will they bring?
A partner once said to me: “Doc, if you want a slice of my cake, you have to make the cake bigger.”
But it’s not just about bringing talent or expertise; energy even. If you don’t much like the business you are aiming to share with Lord Sugar, then it will be that much harder to generate passion.
And if you are already in business, presumably doing what you chose to do, why change?
To me the carrot of £250,000 investment carries a big stick with it.
The point is you have to bring something to the table. Felicity didn’t in this episode!